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Patients now ask ChatGPT, Gemini and Google's AI "which dentist should I choose in [town]?". AI SEO makes sure your practice is the one that gets cited and recommended in the answer — an early-mover edge most practices haven't touched.
Where AI SEO shows up
Google AI Overviews
Cited
ChatGPT
Recommended
Gemini
Referenced
Perplexity
Sourced
Competition today
Low
AEO
answer engine optimisation
GEO
generative engine optimisation
Schema
structured data AI can trust
Early mover
few practices are optimised yet
AI SEO — also called answer engine optimisation (AEO) and generative engine optimisation (GEO) — is the work of getting your practice cited and recommended inside AI answers. Where classic SEO chases a position in a list of links, AI SEO aims to be the source the AI actually quotes.
Language models favour content that’s clear, factual, well-structured and backed by consistent signals across the web. We shape your content, entities and schema so ChatGPT, Gemini, Perplexity and Google’s AI Overviews can read, trust and surface you.
Right now most practices haven’t optimised for this at all — which is exactly why moving early is such an advantage.
What's included
When a patient asks AI for a dentist, we work to make your practice the name it returns.
Schema, clean facts and Q&A formatting help models extract and cite your content accurately.
Few practices optimise for AI yet — establishing signals now is far cheaper than catching up later.
01
We test what ChatGPT, Gemini and Perplexity say about your practice and your local competitors today.
02
We tidy your entity data, schema and web presence so AI has clear, consistent facts to trust.
03
Clear, quotable Q&A content and llms.txt so models can extract and cite you.
04
We track your AI mentions and recommendations over time and keep refining.
AEO structures your content so it directly answers the questions patients ask. Clear headings, concise factual answers and FAQ schema make it easy for AI (and Google's AI Overviews) to lift your answer into a response.
GEO focuses on being a trusted source generative models draw on. That comes from consistent entity signals, authoritative content and a clean technical footprint — so when a model composes an answer, your practice is in the mix.
AI relies on knowing who you are and trusting your data. We align your name, services and details across your site and the wider web, and add the structured data that removes ambiguity.
AI SEO isn't a replacement for search — it compounds it. Strong dental SEO and local SEO feed the same signals AI uses, so we run them together.
Tell us a little about your practice and we'll show you exactly where your next patients are — and how to reach them first.
We'll test ChatGPT, Gemini and Perplexity and show you the gaps — free.
