Quick answer
To find out what AI says about your practice, ask ChatGPT or Gemini for the best dentist in your area, and about your practice by name, then compare the answers against the facts. AI pulls from your Google Business Profile, reviews, website, and third-party mentions — so if any of those are wrong, thin, or missing, AI can give patients outdated information or recommend a competitor instead.
Here’s an uncomfortable exercise: open ChatGPT and ask it about your own practice. Plenty of dentists are surprised — wrong opening hours, no mention at all, or a rival named as “the best in town”. Since a growing share of patients now ask AI before they book, what the models say about you matters. The good news is you can check it in minutes, and influence it with the right fixes.
How do you check what AI says about your practice?
Run a few prompts yourself, in both ChatGPT and Gemini:
- “Best dentist in [your town]” — are you mentioned at all?
- “Tell me about [your practice name]” — is what it says accurate?
- “Where can I get [treatment] in [town]?” — do you come up for your key treatments?
- “[Your practice name] reviews” — does it reflect your real reputation?
Compare each answer against the truth. The gaps you find are your to-do list.
What can go wrong?
The common problems fall into a few buckets: wrong details (out-of-date hours, old phone number), no mention (AI simply doesn’t know you exist), outdated information (services or branding you’ve since changed), and worst of all, a competitor recommended instead of you. Each one quietly costs you patients who never even reach your website.
Why does AI say what it says?
Because it’s only as good as its sources. AI models assemble answers from your Google Business Profile, your reviews, your website content, and mentions of you on other trusted sites. If those sources are inconsistent or sparse, the model fills the gaps with guesses — or with whichever competitor has the clearer, stronger presence.
How do you fix your AI reputation?
You can’t control AI directly, but you can strongly influence it by fixing the sources it reads. That means tightening your entity data so your details are identical everywhere, building a steady stream of reviews, and publishing clear, structured content AI can quote. The full method is in how to show up in AI results and generative engine optimisation, and it starts with the basics — fix your Google Business Profile first.
Frequently asked questions
How do I check what AI says about my dental practice?
Ask ChatGPT or Gemini for the best dentist in your area and about your practice by name, then compare the answers against the facts.
Can I control what AI says about my practice?
You can strongly influence it by fixing your online data, reviews, and structured content so AI has accurate sources to draw from.
Why does ChatGPT not mention my dental practice?
Usually because your online presence is inconsistent or thin — weak profile data, few reviews, or little structured content for AI to trust.
Where does AI get information about my practice?
Mainly from your Google Business Profile, reviews, website content, and mentions of your practice on other trusted websites.
